SEMA Fest Announces Musical Lineup

The Specialty Equipment Market Association (SEMA) has announced the return of SEMA Fest on Friday, Nov. 8.  For its second turn, the event will come back as a one-day experience merging the show’s high-energy automotive atmosphere with musical headliners Cage The Elephant and Sublime, with Fitz and the Tantrums and Petey.

Tickets are available at semafest.com.

SEMA Fest will take place at a new location right on the Las Vegas Convention Center grounds. SEMA Fest attendees will be able to experience activations for the SEMA Show during the day, followed by music in the evening.

“The SEMA Show experience is always evolving to meet the needs of our constantly changing marketplace,” said SEMA President and CEO Mike Spagnola. “SEMA Fest and the Friday Enthusiast Experience are the next steps in that evolution, serving our industry by creating opportunities to expand business-to-consumer connections.”

The association started highlighting the passion of the industry and sharing it with the enthusiast public in 2011 with the SEMA Cruise, which evolved in 2014 with SEMA Ignited, and then once more in 2021 with the SEMA Show Friday Enthusiast Experience. In 2023 SEMA introduced SEMA Fest, a new event that celebrated the relationship between motorsports, music, and car culture.

“We’re playing at the world’s biggest candy store for Custom Culture and the Automobile world. This will be the best party SEMA has thrown yet, you will find us there with the biggest wagon!,” says Bud Gaugh of Sublime. “We’re grabbing everything from 3M, BASF, GenRight, just to name a few.”

“The SEMA Show generates strong interest from the automotive enthusiast community,” said SEMA Vice President of Events Tom Gattuso. “By combining the live music element of SEMA Fest with the automotive atmosphere at the Las Vegas Convention Center, we’re amplifying the enthusiast experience while ending SEMA Week on a high note for the automotive aftermarket industry.”