SEMA Data Co-op Offering eCommerce Data Updates

The SEMA Data Co-op is offering free eCommerce plugins to help SEMA members enhance online retail sales, the group announced.

“As the country continues to shelter at home, consumers are spending more time shopping online,” the group said in the announcement. “Smart businesses are focusing on online sales and product data to mitigate downturns due to the coronavirus.”

The plugins offer updated and standardized data for platforms such as WooCommerce and, soon, Shopify, which includes data on more than 500 manufacturer brands.

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