SEMA Announces Board Election Results

SEMA Announces Board Election Results | THE SHOPRich Butler of R&R Marketing Consultants, Norris Marshall of BluePrint Engines, Kathryn Reinhardt of 4WP/Pro Comp, and Melanie White of Hellwig Products have been elected to serve on the SEMA Board of Directors, the organization announced.

Reinhardt and White are current SEMA Board members who were re-elected onto the group, and Butler and Marshall will join as new SEMA Board Members, replacing outgoing Board members Chris Douglas of Edelbrock Group and Les Rudd of Bob Cook Sales.

SEMA Board members are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ rep, and services.

The SEMA Board of Directors for 2022-2023 will be as follows:

Board Officers

  • Chairman: James Lawrence – CEO, Power Automedia
  • Chair-elect: Kyle Fickler – Director of Sales & New Business Development, Driven Racing Oil
  • Immediate Past-Chair/Secretary: Tim Martin – CEO, Aftermarket Advisors
  • Treasurer: Les Rudd – President, Bob Cook Sales

Board Members

  • Rich Butler – CEO, R&R Marketing Consultants
  • Lindsay Hubley – Managing Partner, Lodestone Events LLC
  • Norris Marshall – CEO, BluePrint Engines
  • Larry Montante – VP, Category Management, Keystone Automotive Operations
  • Kim Pendergast – CEO, Magnuson Superchargers
  • Brian Reese – President & CEO, T Sportline
  • Kathryn Reinhardt – Director of Retailer Marketing, 4WP/Pro Comp
  • Ted Wentz III – CEO, Quadratec, Inc.
  • Steve Whipple – Director of Private Label Sourcing, Jegs High Performance
  • Melanie White – President, Hellwig Products

Outgoing Board Members

  • Chris Douglas, Edelbrock Group
  • Les Rudd, Bob Cook Sales

The entire 2022-2023 SEMA Board of Directors and outgoing Board members will be recognized during the 2022 SEMA Awards Gala, July 29, in Anaheim, California.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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