SCOSCHE Industries is partnering with the GenRight Off Road race team for the 2019 season.
Scosche branding will appear GenRight Off Road race team’s vehicles, including the GR Ultra4 4400 race car, as well as the team’s support vehicles. The Scosche brand also will appear prominently on the team’s website, social media posts, and at race and industry events attended by the team.
Scosche’s consumer technology and powersports accessories are available for purchase by Jeep owners through GenRight’s dealer network.
“We couldn’t be more excited about partnering with another family owned and operated company, especially as GenRight is based out of the same town where Scosche first opened its doors,” said Kas Alves, executive vice president of Scosche Industries “This sponsorship provides great opportunities for both brands and we will utilize GenRight’s amazing marketing content for our Powersports product lines. Real-world testing and ‘race proven’ testimonials are the standards we hold our products to. We believe GenRight is a great brand and team to help us promote Scosche’s powersports line of products.”
The Pellegrino family, who founded GenRight in 2006, test their products extensively themselves both on and off road, according to the company.
GenRight Off Road marketing partners for 2019 include the following: Mickey Thompson Tires, Rockstar Energy, KMC Wheels, Fox Racing Shocks, WARN, Rugged Radios, R1 Performance Brakes, Scosche, JE Reel Driveline, Odyssey Battery, K&N Filters, Summit Machine, Heatwave, HPS Performance Products, ARP Bolts, Griffin Radiator, Triton Eng, Currie Enterprises, Torco Oils, Magnaflow, RCV, Simpson Racing, Detriot Locker, Bullet Liner, RedPeak Off Road, Advance Adapters, Sparco, Fuel Safe, Aeromotive, FK Rod Ends, Fastenal, PRP Seats, Currie Enterprises, Rockstar Garage, and LDRShipDesigns.