Formula DRIFT has announced that Royal Purple will become the Official Oil of Formula DRIFT. The announcement of the new partnership was made at the Performance Racing Industry (PRI) Show in Indianapolis.
As part of the new partnership with Formula DRIFT, Royal Purple will interact with spectators at the tracks and collaborate with Formula DRIFT to create content for the FD Livestream. The company will also offer a contingency program for the PRO2 Category, rewarding drivers who score points while using the lubricants.
“Formula DRIFT has been redefining motorsports entertainment for the last 15 years, creating a whole new level of excitement with an entertaining combination of style and speed,” said Jared Martin, director, channel marketing for Royal Purple’s parent company, Calumet Specialty Products Partners. “Formula DRIFT hits the sweet spot of the younger demographic as well as the lifestyle of the hands-on performance enthusiasts who shop our retail partners, making it the perfect venue to showcase the Royal Purple brand.”