RIGID Names Kahn Media as Agency of Record

The light manufacturer will join the growing Kahn Media family...

RIGID Industries has selected Kahn Media, a full-service marketing agency specializing in the automotive, outdoor and luxury-lifestyle markets, as its agency of record. 

“RIGID Industries is proud to partner with the premier advertising, public relations and marketing agency in the Specialty-Equipment Industry,” said RIGID Industries President Mitch Williams. “The Kahn Media team is a strong voice, advocate and partner for the Specialty-Equipment Industry at large. Our priorities for our companies and industry are completely aligned, so this was a logical partnership. We look forward to a great partnership.”

Founded in 2006, RIGID Industries started as a small three-person operation focused on UTV accessories. The company quickly shifted its focus to developing LED lighting for the off-road market. At the time, the use of the burgeoning technology in the off-road space was non-existent. 

RIGID Industries continued to pioneer off-road LED lighting through constant refinement, development and technological advancements. Being the early trailblazer in off-road LED lighting led to explosive growth for the brand, and by 2014, RIGID Industries ranked No. 150 on Inc. Magazine’s list of fastest-growing private companies in America.

RIGID Names Kahn Media as Agency of Record | THE SHOP

Today, RIGID Industries is a leader in off-road and OEM LED lighting, continuing its founding principles of constant innovation and development. It offers advanced products for a wide range of UTVs, trucks, 4x4s, Jeeps, race vehicles and industrial applications, including its unique 360-Series Laser Edition lights that produce over 1 million candela and 4,200 lumens by combining LEDs with laser diodes. 

RIGID Industries’ Adapt Series LED lights are the first to utilize an internal GPS module to determine vehicle speed for beam pattern optimization. RIGID Industries’ products are designed and assembled at its expansive headquarters in Gilbert, Arizona, by its over 150 employees. 

RIGID will tap into Kahn Media’s expansive array of services. With a growing team of over 30 specialists spread across seven states, the award-winning agency is adept at public relations, content creation, digital marketing, social media management, experiential events, influencer engagement and strategy development. 

In 2023, Kahn Media was recognized with multiple industry awards, including a Hermes Creative Award, a Titan Business Award, a Stevie Award and a Business Intelligence Group Award, along with being named the No. 1 PR Agency in the region by the San Fernando Business Journal for the fifth consecutive year. 

“We are honored to partner with RIGID Industries as its agency of record,” said Kahn Media President & CEO Dan Kahn. “RIGID Industries has long been an innovator and a leader in off-road LED lighting. We will help solidify that position even further through our innovative approaches to marketing and industry knowledge. The addition of RIGID Industries to our client portfolio marks a solid start to 2024, and we look forward to helping the innovative brand achieve record growth.”

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