Rich Botello to Lead ARB USA’s Aftermarket Business Segment

Off-road products company ARB USA has announced Rich Botello as its new senior vice president – aftermarket.

With industry experience specializing in the light truck and Jeep/off-road market segments, Botello spent 30 years with Transamerican Auto Parts in various senior and executive leadership roles including director retail operations, president dealer services, president proprietary brands and chief operating officer, according to a press release announcing his new position.

“We are extremely pleased to have Rich join our team. His U.S.-based industry expertise, vision, leadership and passion contributed greatly to company successes while at Transamerican,” said Lachlan McCann, CEO of parent company ARB Corporation Ltd. “His industry experience, combined with building top-performing teams that deliver results, makes him well equipped to execute our strategic initiatives and deliver long-term value for ARB, our distributors and dealer partners.”

While at Transamerican, his responsibilities covered multiple business functions including retail, service and wholesale sales, product management, manufacturing, engineering and supply chain.

“I am excited and humbled to join the talented and enthusiast-based team at ARB USA. ARB is a strong, iconic brand with a clear leadership position in product innovation, design and quality standards,” Botello said. “I look forward to working alongside the entire ARB team and our customers to drive growth and value for all stakeholders.”

Botello will report to McCann and will work alongside Eric Cin, who oversees ARB USA’s original equipment business as senior vice president – OEM, the release noted.