Industry Veteran Rex Berfield Joins Rydeen as Strategic Sales Leader

Rydeen Mobile Electronics announced the addition of Rex Berfield to its leadership team as strategic sales manager. With over 35 years of experience in the 12-volt industry, Berfield brings unmatched knowledge, a proven track record, and deep relationships across the mobile electronics sector, company officials stated in a press release.

A seasoned executive, Berfield has spent more than two decades in executive sales management, including over 20 years representing a major manufacturer and 12 years managing a successful distribution business. His unique blend of experience across both manufacturing and distribution makes him an asset to Rydeen’s continued expansion and innovation in the mobile electronics marketplace, noted the release.

“Rex’s understanding of the 12-volt landscape and his ability to build and lead strong sales networks aligns perfectly with our growth goals,” said Phil Maeda CEO. “We’re excited to have him on board to strengthen our presence on the East Coast and to develop new sales channels.”

Berfield Will Use His Three Decades-Plus Experience to Expand Rydeen’s Reach

In his new role, Berfield will oversee Rydeen’s sales initiatives across the East Coast, focusing on both established and emerging channels. He will also play a key role in identifying and expanding into new markets, bringing Rydeen’s product line to a broader audience.

“I’m thrilled to join the Rydeen team,” said Berfield. “Rydeen’s commitment to cutting-edge technology and customer-first solutions is exactly the kind of company I want to help grow. I look forward to contributing to the brand’s continued success.”

Rydeen says this strategic hire reinforces its commitment to leadership, innovation and responsive customer support throughout the mobile electronics industry.