Registration for the 2025 Performance Racing Industry Show Is Now Open

Registration is officially open for the 2025 Performance Racing Industry (PRI) Show, billed as the world’s largest and most influential gathering for motorsports professionals. Set to take place December 11-13 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, the event will bring together thousands of racing industry members for three days of innovation, networking and business growth, company officials stated in a press release.

The PRI Show draws attendees from all 50 states and around the globe, including race teams, retailers, engine builders, fabricators and media. More than 1,000 exhibiting companies will showcase products, services and technologies, from race parts and machinery to simulation tools, trailers and more.

“Motorsports is a powerful economic engine, and the PRI Show is where that impact becomes tangible—where the industry gathers to innovate, collaborate and drive the business of racing forward,” said PRI president Michael Good. “As we open registration for 2025, we’re proud to continue building a platform that fuels growth and opportunity across every segment of the motorsports community.”

The Importance of the Racing Industry to the American Economy

Racing has a major impact on jobs, wages and revenue in the U.S., according to the recently released PRI Motorsports Economic Impact Study. The study found that the motorsports industry contributes more than $69.2 billion in annual economic impact to the American economy, supports more than 318,000 American jobs, and generates more than $22.1 billion in wages and benefits.

PRI Show officials say the event plays a critical role in sustaining that momentum, serving as a central hub where businesses across the motorsports ecosystem come together to showcase innovation, forge partnerships and strengthen the industry’s economic foundation.

Experiences for Racing Professionals of Every Level

The 2025 PRI Show will feature many exclusive experiences and activations, including:

• Grand Opening Breakfast – The traditional kickoff to the Show, held Thursday morning before the exhibit halls open.
• Featured Products Showcase – A curated display of the newest and in-demand motorsports products.
• PRI Education Program – A lineup of seminars offering insights, strategies and solutions for today’s racing businesses.
• TOPS HQ – A dedicated lounge and workspace for track operators, promoters and sanctioning bodies to connect and collaborate.
• Trailer Exhibit Area – A side-by-side comparison zone for the latest race trailers, haulers and motorhomes.
• Sim Racing Arena – An immersive experience into the fast-growing world of sim racing.
• PRI Paddock – The place to get helpful information about the Show and see the famous hanging race car.
• Machinery Row – Live demonstrations of precision machining equipment.
• PRI Full Throttle Social – A reimagined industry networking event that brings the entire PRI Show motorsports community together to celebrate the first day of the Show.

“The 2025 PRI Show will deliver an unmatched experience for racing professionals at every level,” said PRI show director Karin Davidson. “From hands-on product demos and immersive activations to targeted networking spaces and world-class education, this year’s Show is designed to help attendees discover new opportunities, make meaningful connections and leave inspired to take their businesses to the next level.”