Rear View Safety Joins the Road to Zero Coalition

Rear View Safety—a commercial back-up camera provider—has joined the Road to Zero Coalition in a partnership aimed at ending traffic fatalities by 2050. The Road to Zero Coalition is a coordinated, data-driven response to the thousands of lives lost on American roadways each year.

“Working together gives us our best chance to get to zero deaths by 2050,” said Lorraine Martin, president and CEO of the National Safety Council, which manages the Road to Zero initiative. “We have accepted roadway fatalities for too long. Using the strategies outlined in the Road to Zero report, we can eliminate these deaths and help Americans live their fullest lives.”

“Joining Road to Zero made perfect sense,” said Horace Meshchaninov, Rear View Safety’s head of marketing. “Rear View Safety is both a provider of lifesaving vehicle safety solutions and an energetic safety advocate. Together is better and we are proud to help achieve this goal.”

Since October 2016, hundreds of organizations, individuals and companies have joined the Road to Zero Coalition. According to Rear View Safety, members of the organization work to develop priorities; take action individually and collaboratively; and encourage partners and stakeholders to take action to meet the goal of eliminating traffic fatalities.

Visit nsc.org/roadtozero for additional information about the Road to Zero Coalition.