RealTruck, Palmer Luckey Build Military-Inspired Silverado for Charity
The military utilitarian truck build will cross the block at Barrett-Jackson's inaugural 2026 Columbus Auction with proceeds supporting Call of Duty Endowment...
American inventor and entrepreneur Palmer Luckey has embarked on a distinctive collaboration with RealTruck for a custom military utilitarian Chevy 1500 Silverado build that will be auctioned off for charity in support of veterans, company officials stated in a press release.
Known for designing the Oculus Rift and founding Oculus VR and Anduril Industries, Luckey’s involvement underscores a commitment to pushing boundaries in vehicle design and functionality alongside RealTruck’s extensive customization capabilities, noted the release. The meticulously crafted truck will appear at NASCAR’s weekend series at Naval Base Coronado in San Diego, California, from June 19—21.
Proceeds Benefit Call of Duty Endowment
The custom truck built by Matt Hunt Muscle Cars will be auctioned off at the inaugural 2026 Barrett-Jackson Columbus Auction at the Ohio Expo Center & State Fairgrounds, June 25—27. One hundred percent of the hammer price will benefit the Call of Duty Endowment, which seeks to help veterans find high-quality careers after their service, and has placed more than 169,000 veterans into jobs since its founding. Barrett-Jackson waives all consignment fees and sales commissions for charity vehicles.
“We are absolutely revved up to showcase this incredible utilitarian truck, a testament to our dynamic partnership with the visionary Palmer Luckey, while continuing to give back through meaningful charitable efforts like the Call of Duty Endowment,” said RealTruck vice president of marketing Lee Riser. “This collaboration truly pushes the boundaries of customization, and we can’t wait for fans to see it.”
The custom truck showcases a fusion of rugged utility and cutting-edge innovation with RealTruck’s new Ascend Cap, RealTruck Traction recovery winch, Superlift 6-inch suspension, custom tube doors and more, the company said.
“I am absolutely thrilled to collaborate with RealTruck on this groundbreaking project, bringing together cutting-edge design and rugged utility,” said Luckey. “This isn’t just about building a truck; it’s about a vision that showcases what’s possible when innovation meets American craftsmanship, and leveraging that momentum to give back, raise awareness and drive meaningful impact for our veterans.”
“We are deeply honored to feature this incredible custom Chevy Silverado on our auction block in Columbus,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Palmer Luckey and RealTruck have created a truly unique vehicle that perfectly fuses American innovation with rugged, military-inspired utility. Barrett-Jackson has a long, proud history of supporting our nation’s heroes, and we are thrilled that one hundred percent of the hammer price for this spectacular build will benefit the Call of Duty Endowment to help veterans secure meaningful, high-quality careers.”
“This campaign is about much more than a remarkable vehicle—it’s about helping veterans launch meaningful, high-quality careers,” said Dan Goldenberg, president of the Call of Duty Endowment. “Thanks to Anduril, RealTruck and Barrett-Jackson, every dollar raised will help our grantees provide veterans with practical, proven employment support—from resumes and interview practice to employer connections—at 1/14th the cost of comparable federal efforts. Veterans should never have to pay for help finding work, and collaborations like this make sure they don’t have to.”
Barrett-Jackson will also auction a custom Bronco built in collaboration between RealTruck and Joe Burrow to benefit the Joe Burrow Foundation.
