RealTruck, an online retailer of U.S.-made aftermarket truck parts and accessories owned by Truck Hero, announced its first-ever advisory team, made up of seven professional athletes who are also investors in the company.
Dak Prescott (Dallas Cowboys), George Kittle (San Francisco 49ers), CJ McCollum (New Orleans Pelicans), Jason Kelce (Philadelphia Eagles), Dustin Brown (Los Angeles Kings), Byron Jones (Miami Dolphins) and Beau Allen (Super Bowl LII Champion) joined the RealTruck team through their November 2021 investments in partnership with Patricof Co, a private investment and advisory platform for professional athletes.
“We’re pleased to announce RealTruck’s new strategic advisory team,” said Tony Ambroza, chief growth officer. “This group of athletes are all savvy and hands-on investors and, beyond bringing their successful experiences from the field, court and arena to life for our team, they all will add unique consumer and business insights providing a ton of value to our organization as shareholders.”
“Over the years, I have worked with Patricof Co to build a strong portfolio of investments that I believe in and fully support,” said Prescott. “I try to be as active as I can with these companies and look to add value in different ways. By joining the RealTruck athlete advisory team, I hope to have a meaningful impact on all aspects of the business, both forward facing and behind the scenes.”
The athlete investors on the advisory team will be involved with multiple aspects of RealTruck’s operations by engaging in quarterly meetings with the company’s top executives, the company said. They will have behind-the-scenes access to the inner workings of the company, providing valuable insights on how to position RealTruck’s products to enthusiast consumers and expanding the reach of the brand further into mainstream sports and lifestyle markets, RealTruck representatives said.