Ram Truck announced the fifth and final installment of its Built to Serve edition trucks will open for orders this month with production slated for the second quarter of 2021 at its Sterling Heights Assembly Plant in Michigan.
Ram is celebrating America’s five land, sea and air-based armed forces with Built to Serve editions of its popular Ram 1500 half-ton pickup truck lineup. This fifth installment offers a maritime force-inspired theme with both Spitfire and Bright White exterior colors offered, along with a black interior with orange accent stitching.
“We owe a huge debt of gratitude to our armed forces and the brave men and women who serve them. These Built to Serve models are just one way we honor those who have selflessly served our country,” said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. “Whether civilian or military, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce.”
Each of the five U.S. military service branches have now been honored by Ram with two specially selected exterior paint colors that evoke the spirit, the mission and history of that service. One of each branch’s “Built to Serve Edition” models is offered in a new low-volume paint option exclusive to this program.
The Built to Serve edition Ram trucks are offered in the following colors and limited numbers:
- Gator (1,000 units) and Diamond Black Crystal (1,000)
- Ceramic Gray (1,000) and Patriot Blue (1,000)
- Anvil (1,250) and Billet Silver Metallic (1,500)
- Tank (1,000) and Flame Red (1,000)
- Spitfire (500) and Bright White (750)
Ram Built to Serve editions offer other unique interior and exterior features that set them apart, including a United States flag and a “Built to Serve” decal on each of the rear quarter panels.
Built to Serve edition trucks get additional exterior cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.
Each of the new Ram front ends gets an all-black grille and surround, black bumpers and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.
Inside, the Built to Serve Ram trucks represent each of the five military branches, accented with unique, corresponding color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Medium Greystone or Orange.
These new Ram models are also ready to display their owner’s military pride with “Built to Serve” embroidered on Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches – regimental, flags, name tapes or slogans – to personalize their Built to Serve edition. Front seatback panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
Ram 1500 Built to Serve editions also feature:
- Built to Serve instrument panel badge
- Lockable console storage (optional)
- Deeply bolstered cloth and vinyl Sport seats
- Black Onyx Chrome interior trim
- All-weather rubber slush mats
Each Ram Built to Serve edition is equipped with 4×4 off-road upgrades:
- All-terrain tires
- Electronic-locking rear axle
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock absorbers
Ram Built to Serve edition packages are available on all body styles and all powertrains.