Ram & Jeep Make EDO’s List of Most Engaging Super Bowl LIX Ads

The TV outcomes company, EDO, released its annual ranking of all national Super Bowl LIX ads, awarding brands like T-Mobile, Ram and Liquid Death with the most engaging spots of the night. For a decade, EDO has scored every Super Bowl ad from pre-kick to post-game based on how effective each spot is at driving consumer behaviors—such as website visits and brand searches—immediately after the airing.

“This year’s Super Bowl advertisers were more diverse than in years past, proving that relevance, authenticity and differentiation continue to be the way to win on advertising’s biggest stage,” said Kevin Krim, president & CEO of EDO. “With a wide range of brand categories represented in our top 10, the results show that the investment was well worth it for products that aligned with consumer priorities. Beyond game-day impact, we will continue to see the lasting halo effect of Super Bowl ads, driving sustained engagement and business outcomes well past the final whistle.”

Most Engaging Super Bowl LIX Ads

According to EDO’s predictive TV outcomes data, the top 10 Super Bowl ads that drove the greatest consumer engagement include:

1. T-Mobile Wireless, You’re Connected: 12.6x as much engagement as the median Super Bowl LIX ad
2. Ram, Drive Your Own Story ft. Glen Powell: 8.5x as much engagement
3. Liquid Death, It’s Safe for Work: 8.0x as much engagement
4. Universal Pictures, “First Dragon Ride”: 7.8x as much engagement
5. Hims & Hers, Sick of the System: 7.7x as much engagement
6. He Gets Us, What is Greatness?: 6.8x as much engagement
7. Cirkul, You Got Cirkul: 6.6x as much engagement
8. Jeep, Freedom ft. Harrison Ford: 6.4x as much engagement
9. Poppi, Soda Thoughts ft. Jake Shane, Alix Earle, Rob Rausch: 5.5x as much engagement
10. Universal Pictures’ “Jurassic World Rebirth,” A New Era: 5.0x as much engagement

“Consumer priorities may be evolving, but audiences continue to gravitate toward practicality and real-world utility over novelty,” said Laura Grover, SVP, head of client solutions, EDO. “This year’s Super Bowl made that clear—practical tech outperformed generative AI, health-conscious messaging resonated more than ever, and in auto, a single brand dominated by seizing the lane left open by competitors. These trends reinforce that brands can win in the Big Game when they align with real consumer value while taking bold, strategic positions. The Super Bowl isn’t just a branding exercise—it’s one of the most powerful advertising moments of the year to move the needle on business performance.”

Big Game Trends

In the press release, EDO listed several key ad trends from this year’s Big Game lineup, but here is what it had to say about Jeep and Ram:

“Stellantis Claims Auto Spotlight After Rivals Back Out: Ads from auto brands are usually a Super Bowl staple, but they were conspicuously absent this year. With the spotlight all to themselves, Stellantis-owned brands Jeep and Ram triumphed. Both placed ads in our top 10 for TV outcomes, with Ram’s Glen Powell-as-Goldilocks spot generating 748% more engagement than the average Super Bowl ad and Jeep’s Harrison Ford-led ode to freedom outperforming the benchmark by 537%.”