Quadratec has appointed David Wells to the role of chief operating officer effective immediately, the company announced. Wells, a 25-year mainstay in the truck and off-road accessory aftermarket, had been the company’s chief business development officer.
“David is passionate about creating an engaging and rewarding workplace experience, and his drive consistently delivers results,” Quadratec CEO Ted Wentz said. “He brings a wealth of experience, capability and energy to his new role and I’m confident his leadership will motivate and inspire teams across the company.”
As COO, Wells assumes primary responsibility for the overall business operations of Quadratec and will work with other senior leaders to implement the strategic vision and values of the company, Quadratec said. He will also be responsible for planning, managing and overseeing the operations, wholesale, marketplace and fulfillment divisions.
“Value-based companies are what is most important to me,” Wells said. “Building and selling products that the customer sees and feels are a value for the purchase price. Often, companies focus on immediate sales and numbers to achieve budgeted goals rather than building value-based products that impress the consumer. Do that, and your future months and quarters will reflect the sales and margins you deserve, not what you say you deserve.”
Wells brings nearly three decades of truck and aftermarket accessory experience to his new role, the company said. Prior to joining Quadratec, Wells oversaw the development of a new fleet and upfitter truck center for the Ken Garaff Automotive Group, a four-billion-dollar dealership network based in Salt Lake City, Utah, and also spent 10 years with Truck Hero as executive vice president of multiple company divisions. Before being acquired by Truck Hero, Wells was president and one of the original founders of UnderCover Inc.