Quadratec, an aftermarket parts and accessories retailer for Jeep vehicles, has announced the launch of its newly redesigned digital media channel “Torque,” which features written and video content that focuses on Jeep ownership, vehicles, products, trends and lifestyle.
The new site offers users a clean, modern design with fresh, engaging information that is searchable by vehicle type or category and includes an easy-to-use navigation bar that highlights topics from a library of information, the company says.
“We are extremely excited that our Torque channel is now up and running,” said Quadratec Chief Marketing Officer Ralph Mondeaux. “In the Jeep and off-road world, torque is needed to help overcome obstacles, so our goal with this channel is to provide resources that help our readers overcome their own obstacles – while entertaining and informing at the same time.”
The written and video content is designed to engage and educate users about how their vehicles work, what modifications may be best, why those modifications are important and when is the best time to start a project, the company says. The site also includes product reviews, how-to advice, Jeep vehicle builds, feature stories, profiles, event coverage and insight into current trends like overlanding.