Quadratec Attending 2022 King of the Hammers
Quadratec will be traveling to the California high desert for the 16th annual King of the Hammers race event Feb. 2-5, the company announced, where it will provide daily race and lifestyle coverage across its Torque and social channels, and interact with customers through its Hammertown event location.
Additionally, leading up to King of the Hammers, vehicle builder Greg Henderson and Torque Editor-in-Chief Matthew Konkle will be taking Quadratec’s custom YJL build from Michigan to Johnson Valley, California, offering featured content throughout the journey.
“King of the Hammers Is traditionally considered the toughest one-day desert and off-road race event in the world,” said Quadratec Director of Creative Content Eric Ammerman. “It features all types of 4×4 vehicles, especially Jeeps, in all types of situations, and we are excited to have a front row seat this year to bring the Hammers’ experience right to our audience.”
Quadratec will highlight special video and digital content about King of the Hammers, as well as its YJL vehicle at various stopping points on a ‘Road to Johnson Valley’ segment on its Torque content channel. Torque will also carry King of the Hammers race and Hammertown coverage, as will the company’s social platforms, throughout the event week.
The company’s Hammertown booth location will provide access to Quadratec’s YJL, along with King of the Hammers stickers and other giveaway items, the company said.
