ProMedia Launches Motorsport Event Production Division

Oct 29, 2020

ProMedia Events & Publishing has created ProMedia Productions, a new division for the prominent sanctioning body and media company, the company announced. The newly formed brand is a for-hire event production and logistics group offering complete, turnkey motorsport event management.

“Some of the best businesses are created organically and ProMedia Productions is a perfect example of that fact,” said Steve Wolcott, founder and CEO of ProMedia Events & Publishing. “NMRA and NMCA national events have the reputation of being some of the most organized in motorsports thanks to the highly experienced staff—led by Rollie Miller—and some of the best equipment to keep events moving smoothly. It’s no surprise that companies have sought us out to improve and produce segments of their events. This business segment is growing and it makes sense to add a new division to serve the industry.”

ProMedia Productions is responsible for handling the drag racing segments of Holley LS Fest and Holley MoParty and is currently in talks with other specialty drag racing events for 2021 and beyond. The events will carry the moniker “Powered by NMCA.”

“We currently produce and operate 17 nationwide events with NMRA, NMCA, NMCA WEST and outside events. We have developed teams of experienced staff featuring an SFI-certified technical inspection department, race operations, and a fire and safety group that includes trucks, equipment, and a motorsport-trained rescue staff. Additionally, ProMedia Productions is capable of handling off-track concerns with gate management, racer and spectator parking, advance and same-day ticketing, marketing, and media relations,” said Rollie Miller, general manager at ProMedia Events, Publishing, & Productions.

Wolcott closed by saying, “A global pandemic might be disrupting motorsport events but demand for those shows is growing exponentially as companies realize the value in live audiences. Forming the division now puts ProMedia Productions in the driver’s seat for when we emerge from this crisis and get back to business in 2021.”