PRI Show Set to Return in 2021

Mar 9, 2021

The Performance Racing Industry (PRI) Trade Show will return for 2021, the organization announced.

The PRI Trade Show is currently scheduled for Dec. 9-11 at the Indiana Convention Center in downtown Indianapolis.

“The racing industry is resilient and continues to push forward, and PRI very much reflects that spirit,” said PRI President Dr. Jamie Meyer. “Racing businesses have demonstrated remarkable passion and perseverance over the last 12 months. Many have even reported record sales and month-over-month revenue growth.

“Our job is to help the entire community thrive, and No. 1 on that list is bringing the industry together under one roof for an in-person PRI Show to get back to the business of racing and discover all the latest parts, equipment, technology, and solutions.”

PRI will also be kicking off a membership program for motorsports professionals designed to unite the industry on a number of efforts, the organization said, including legislative advocacy, business resources, career development, educational opportunities, cost savings and more. Exhibitors at this year’s PRI Trade Show, for example, can take advantage of a list of benefits that includes discounted booth space, which in most cases covers the cost of membership.

“PRI is laser-focused on supporting the motorsports industry,” said Meyer. “The PRI Show is a critical component of what we do. Membership will complement what takes place at the event by providing year-round legal support, advocacy, educational seminars, and more.”

Exhibitor booth space applications for the 2021 PRI Trade Show, which include a sign-up option for PRI Business Membership, are available beginning March 15. Details for Trade Show attendee registration, PRI Individual Membership and the PRI Road Tour will be announced at a later date.