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PRI Show Registration Opens

The annual motorsports industry convention will take place Dec. 12-14 in Indianapolis...

Registration for the 2024 PRI Show is now open. Taking place Dec. 12-14 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, the 2024 PRI Show will connect buyers with representatives from over 1,000 companies to showcase the latest products, services, testing technologies and more, according to a press release.

PRI Show Registration Opens | THE SHOP

“The PRI Show brings together the motorsports industries’ leading manufacturers, showcasing the latest products and technologies, and the racing audience that embraces them,” said PRI President Michael Good. “PRI is committed to helping motorsports businesses succeed, and we’re able to support the industry through an evolving membership program, which facilitate our ongoing legislative advocacy, market research, and bringing value to the industry 52 weeks a year.”

The PRI Show will give attendees access to products and live demonstrations, including:

  • Grand Opening Breakfast
  • Featured Products Showcase
  • PRI Show Education Program, a comprehensive lineup of seminars
  • TOPS HQ, an exclusive workroom and lounge where track operators, promoters, and sanctioning bodies can connect during the three-day event.
  • Trailer Exhibit Area
  • Sim Racing Arena
  • PRI Paddock, a dedicated stage where leading podcasters will perform live interviews with key industry personalities.
  • Machinery Row, featuring precision machining equipment wired for live demonstrations

“Enthusiasm for this year’s PRI Show is high. The motorsports industry is eager to come together and prepare for the upcoming racing season,” said PRI Show Director Karin Davidson. 

Earlier this year, PRI released its first-ever market research report, which highlighted industry-specific data and insights that can help members grow their businesses and stay competitive.

The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. By registering early, attendees will ensure they receive their credentials before the Show—beginning in October—allowing them to save time and bypass lines at the on-site registration desk.

To register for the 2024 PRI Show, secure hotel reservations, and for more information, click here.

Pat Curtin

Pat Curtin is the managing editor of THE SHOP magazine.

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