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PRI Show Product Showcase Highlights Industry Innovation

Attendees can discover parts & components from leading racing & performance brands…

Shops looking for that next go-fast part can visit the Featured Products Showcase at the 2024 PRI Show. Highlighting the latest innovations from top brands, each product includes information and descriptions to help visitors understand its relevance and potential impact within the racing and performance market.

“The showcase enables attendees to quickly identify products and solutions tailored to their needs,” said Michael Good, PRI president. “From there, they can visit the manufacturer’s booth to check out the product up-close, ask questions and learn how it works.”

Located at the ICC Capitol Connector—near the Yellow Hall—at the Indiana Convention Center, the showcase includes everything from engine blocks and batteries to race gear and fuels, and all are eligible for the annual PRI Show product awards.

A panel of racing industry professionals consisting of track operators, sanctioning bodies, social media influencers and media select their favorite entries. Top vote-getters receive the title of a Featured Products Showcase Award recipient and a crystal award.

“The Featured Products Showcase is a testament to the growth of the industry and its passion to innovate,” said Jim Liaw, PRI general manager. “Those seeking to discover the latest cutting-edge performance products are encouraged to visit this exciting show feature.”

The PRI Show is scheduled for Dec. 12-14. For more information click here.

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