PRI Show Features Expanded Sim Racing Area

A significant expansion of the SIM Racing Arena Presented by SRO Motorsports Group and the U.S. Army will be a highlight of this week’s 2024 PRI Show, set for Dec. 12-14 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis.

The dynamic, 43,000-square-foot hub featuring 85 booths will spotlight the burgeoning world of sim racing, offering attendees an immersive experience into the sport that bridges virtual and real-world motorsports, show officials noted in a press release announcing he expanded offering.

Sim racing has experienced exponential growth, captivating enthusiasts worldwide with its accessibility and realism. It has also become an essential gateway to motorsports, creating a virtual entry point to the thrill of racing and providing on-track drivers with an innovative platform to learn, train and develop critical skills.

“Sim racing is revolutionizing how people connect with motorsports,” said Michael Good, president of PRI. “With our expanded SIM Racing Arena, we aim to inspire the next generation of racers and fans, creating opportunities for learning, competition and collaboration across the industry.”

The racing simulator market is projected to grow from $500 million in 2024 to $1.1 billion by 2030 at a compound annual growth rate of 15.6%, according to a report by MarketsandMarkets. The growth is driven by advancements in hardware and software, as well as the increasing accessibility of racing simulators for both personal and professional use.

Sim racing also plays a critical role in eSports, a sector that continues to expand with a global audience that’s expected to reach more than 640 million by 2025.

Highlights of the Expanded Sim Racing Arena include:

• Cutting-Edge Simulators: Attendees will experience the latest in sim racing technology, including state-of-the-art rigs and peripherals that replicate the sensation of driving on world-class tracks.
• Interactive Coaching Sessions: Professional drivers and coaches will demonstrate how sim racing can sharpen driving skills, enhance race strategy and help racers prepare for real-world competition.
• E-sports Racing Series: The area will feature live e-sports racing events, showcasing top talent in head-to-head competitions. Attendees will also have the opportunity to participate in open qualifiers and test their skills against seasoned racers.
• Networking Opportunities: Industry leaders, sim racing developers and professional racers will gather to discuss the future of sim racing and its integration into traditional motorsports.

This expansion underscores the PRI Show’s commitment to innovation and education within the motorsports community. By highlighting sim racing’s versatility as both an entertainment platform and a professional training tool, the Show continues to elevate its role as a leader in the industry.

The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

To register for the 2024 PRI Show, secure hotel reservations or for more information, click here.