PRI Show to Expand Trailer Exhibit Area
The Dec. 12-14 PRI Trade Show will feature exhibits and products directly on the Lucas Oil Stadium field for the first time ever.
The field, home to the NFL’s Indianapolis Colts, is connected to the Indiana Convention Center and accessible from the parking lot. The new area will allow for an expanded trailer display alongside the show’s Featured Products Showcase. The allocation of additional space comes after PRI management moved all trailer displays indoors for the 2018 Show.
“Because Lucas Oil Stadium is connected and easy to get to from the Convention Center, it’s the ideal place for our trailer exhibits,” said Karin Davidson, PRI Trade Show director. “We saw great success from moving the trailers indoors, and moving to the field this year will give companies in this essential market segment a larger area to display their products and conduct business.”
The new exhibit area will continue to allow trailer exhibitors to showcase product lineups alongside their booths, and give attendees side-by-side shopping of race trailers, motorcoaches, haulers, and toterhomes.
Additionally, PRI’s Featured Products Showcase, a high-traffic display area that allows exhibitors to further highlight their products and increase connectivity with buyers, will move into the exhibit halls of Lucas Oil Stadium.
Now in its third year, the Featured Products Showcase continues to give exhibitors invaluable exposure for their products through PRI’s multi-faceted promotion and distribution channels. The corridor also will house a second coat check and a Pit Stop Café concession area.