PRI Show to Expand International Presence

The global presence of the 2018 PRI Trade Show will increase significantly as a result of new media outreach efforts and resources aimed at making the show more conducive to international business and exposure. The show is set for Dec. 6-8 at the Indiana Convention Center in Indianapolis.

In addition to the dedicated International Lounge and translators that are available each year to help motorsports professionals from all over the world take part, show officials will host international media from key regions of the world to facilitate global coverage of the show. Special events like the annual International Council of Motorsport Sciences (ICMS) Congress, International Motorsports Trade Seminar, and the new International Networking Reception also cater to the global racing industry.

“Every year thousands of attendees from more than 70 countries attend the PRI Trade Show to see the latest trends and products in the global motorsports industry,” said Bill Miller, PRI general manger. “Because of motorsports’ unrivaled international presence and the growth in racing series and events, such as the FIA World Rally Cross Championship, 24 Hours of Le Mans, and Formula 1 racing, we increased our media activities and overall international outreach efforts.”

The International Lounge, a dedicated area designed specifically to meet the needs of international attendees, features private meeting rooms, Wi-Fi, printer access, credential badge pickup, and interpreters from several countries who are available by appointment at no charge to assist during meetings. Visitors can also enjoy an espresso or a cup of tea in a relaxed atmosphere with other racing industry businesspeople from all over the world, according to PRI.

Visas are required for all international travel into the U.S., and PRI can provide a Visa letter to attendees once they have registered for the PRI Show, according to show officials. The PRI Housing team can also assist in securing a hotel room by calling 949-499-2044 or 866-635-6600, or via email at

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