PRI Show 2025 Reveals Education Program for Motorsports Professionals

The Performance Racing Industry (PRI) Show returns to Indianapolis Dec. 11-13 with a lineup of educational programming for motorsports professionals that covers the latest insights, strategies and technologies. Held at the Indiana Convention Center and Lucas Oil Stadium, the PRI Show will feature more than 50 educational seminars, breakout sessions and panel discussions covering technical innovations, marketing strategies, business management and more, company officials stated in a press release.

“Education is the cornerstone of progress in motorsports,” said PRI President Michael Good. “At PRI, we are committed to equipping our community with the tools and knowledge they need to thrive in a rapidly evolving industry. This year’s educational offerings reflect our mission to elevate the entire motorsports ecosystem, from grassroots racers to seasoned professionals, by fostering innovation, collaboration and growth.”

Back in June of this year, the PRI Motorsports Economic Impact Study revealed that the industry contributes more than $69.2 billion annually to the U.S. economy, supports more than 318,000 jobs and generates over $22.1 billion in wages and benefits. The PRI Show serves as a central hub where businesses across the motorsports ecosystem come together to showcase innovation, forge partnerships and strengthen the industry’s economic foundation, noted the release.

PRI Educational Program To Deliver Real-World Value

Highlights of the PRI Education program taking place Dec. 12 include:

• Key Performance with Bearings Oil, and Balancing (9-10:30 a.m.), featuring Dan Begle (King Engine Bearings), Randy Neal (CWT Industries) and Lake Speed Jr. (SPEEDiagnostix), who will explore the latest in engine performance technology.
• Sponsorship 101 (11 a.m.-12:30 p.m.), presented by Alex Striler, offering actionable insights into securing and maintaining sponsorships, followed by a panel of industry experts sharing real-world strategies.
• Drive Momentum with AI (1-2:30 p.m.), led by Chuck Tate and Kevin Barber of Digital Momentum, demonstrating how artificial intelligence can enhance brand performance and ROI.
• How Influencers Can Influence YOUR Customer Base (3-4:30 p.m.), featuring moderator Taro Koki (Creator Network President, RACER Media & Marketing), addressing the growing role of influencers in motorsports marketing.

In addition to PRI Education, attendees can explore exhibitor-sponsored seminars and the T.O.P.S. (Track Operators, Promoters and Sanctions) HQ sessions, located upstairs near the Sagamore Ballroom.

“This year’s program is designed to deliver real-world value to every attendee,” said Karin Davidson, PRI show director. “Whether you’re looking to optimize engine performance, secure sponsorships or leverage AI and influencer marketing, our sessions are tailored to provide practical takeaways that can be implemented immediately.”

The 2025 PRI Show is on track to be one of the largest in the past two decades, with more than 1,000 exhibitors confirmed to participate, including over 100 first-time exhibitors, according to officials. To learn more about the 2025 PRI Show, visit PRI2025.com/Attend.