PRI Names Michael Good as President

New leader brings a passion for racing & business expertise...

Michael Good will join Performance Racing Industry (PRI) as president, effective Feb. 26. Good will be based at PRI’s headquarters in Indianapolis, reporting to SEMA President and CEO Mike Spagnola.

“Michael has the passion for racing combined with business acumen that makes him perfectly suited to lead PRI,” Spagnola said. “Under Michael’s leadership, PRI is well-positioned for future success to expand on its position as a market leader in the motorsports industry.”

PRI Names Michael Good as President | THE SHOP

Good brings more than 25 years experience leading organizations, as well as growing top and bottom-line revenues across a variety of industries, according to a press release announcing the new position. He has served in a variety of executive leadership roles, including president, CEO, vice president of sales & marketing, and chairman.

The motorsports industry has experienced steady growth in recent years, fueling increased sponsorship as new technologies and formats, including e-racing, bring new fans to the sport, officials noted. As president, Good will oversee all areas of PRI’s operations, including the annual PRI trade show in Indianapolis, with support from various shared services at the Specialty Equipment Market Association (SEMA).

Good joins PRI from Dynamat Inc., where he served as the president and CEO. Under Good’s leadership, Dynamat refocused its culture, reinvented its brand, and launched into multiple new channels while expanding its global footprint, according to the release.

“The motorsports industry is poised for tremendous growth,” said Good. “I’m looking forward to working with the PRI team to build on our foundational pillars and aggressively advocate for our members while attracting the next generation of enthusiasts into the world of motorsports.”

Good is a graduate of the University of Southern Indiana and Anderson University. A self-described “car nut,” he spends his free time at racing events and car shows and serves on the boards of Indianapolis Cars & Coffee and Carmel Artomobilia. 

He also works with other nonprofits focused on at-risk youth, and currently serves on the Purdue Global Advisory Board. Good and his wife of 24 years, Heather, have three children.

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