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PRI to Expand Trade Show Educational Programming


The Performance Racing Industry (PRI) show is set to run a larger education program than ever before when it comes Dec. 12-14 to the Indiana Convention Center in Indianapolis.

The seminars will be broken in to categories such as sales and marketing, business operations, international, opportunities in racing, and sanctions and tracks. More than two-dozen seminars will be offered for free. The program will provide vital information for motorsports professionals from all stripes, including builders, speed shop owners, fabricators, machinists, tuners, race team members, sanctioning body and track officials, and media, according to PRI.

“In a continued effort to deliver more value for show-goers, PRI Education has more than tripled for 2019 with seminars taking place before and during show hours,” said Zane Clark, SEMA-PRI senior director of education. “Our focus is on delivering best-in-class opportunities to learn up-close from industry leaders and experts on a number of hot-button topics across multiple education tracks. We want racing businesses to improve their performance on and off the track.”

New for this year, a PRI Education sign-up page has been integrated into the PRI Trade Show’s attendee registration process. The page provides a comprehensive list of all PRI Education sessions currently offered during the show.

“The lineup of expert presenters and industry leaders set for this year’s program is unlike anything that’s ever been offered at PRI,” said PRI editor Dan Schechner. “Sign-up is quick and convenient, and we encourage attendees to take advantage of these exclusive—and free—opportunities to elevate your operations ahead of the 2020 racing season.”

In addition to the complimentary sessions offered through PRI Education, a number of conferences and seminars (including the Race Track Business Conference and the International Council of Motorsport Sciences’ Annual Congress) will provide insight and business opportunities in and around the Convention Center during Race Industry Week, which begins Dec. 9.

This year’s PRI Trade Show will feature 1,100-plus companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies and trailers for the racing industry in a single location, according to PRI. Now in its 32nd year, the show encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

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