Premium Guard Inc. at AAPEX 2025
The company will showcase new products, new partnerships & its Premium Guard brand relaunch…
Premium Guard Inc. (PGI), a manufacturer and supplier of high-quality automotive filtration products, will highlight its latest product innovations, strategic partnerships and the official rebranding of its flagship Premium Guard product line at the 2025 Automotive Aftermarket Products Expo (AAPEX), taking place Nov. 4–6, 2025, in Las Vegas. The company will be in Booth A4061.
“AAPEX is the premier stage for the aftermarket, and we’re excited to showcase the innovations and partnerships shaping the next chapter of Premium Guard,” said Anan Bishara, CEO & founder of Premium Guard Inc. “From our refreshed brand identity to the launch of ViAQ, we are reaffirming PGI’s commitment to continuous innovation in the aftermarket and to offering complete private-label solutions that put our customers ahead.”
Premium Guard Brand Relaunch & the ViAQ
AAPEX 2025 marks the official debut of the reimagined Premium Guard Filters line. Visitors will see the brand’s modernized identity, elevated design language and expanded product portfolio, demonstrating how PGI continues to advance the aftermarket while preserving the trust and dependability that have defined the Premium Guard brand for nearly three decades, company officials stated in a press release.
PGI says that it will also introduce its ViAQ (Vehicle Interior Air Quality)—the industry’s first non-invasive diagnostic tool for cabin air filters and a 2025 Motor Top 20 Award winner.
