Premier Performance Hires Two Sales Directors for Truck & Off-Road

Alan Miller Premier Performance Products Distribution aftermarket products off-road truck performance directorPremier Performance Products Distribution has created and filled two new positions: director of off-road and director of truck performance. Ryan Mitchell has been charged to head the director of off-road role, while Alan Miller has been hired as the director of truck performance.


Mitchell has been part of the aftermarket industry for more 20 years. Past roles including inside and outside sales, as well as serving as regional manager and director of wholesale.

Mitchell’s main responsibilities as director of off-road for Premier Performance include researching prospective accounts in the off road market, maintaining existing dealer and vendor relationships, building new relationships, and promoting products and services. He also will collaborate with internal teams, sales, marketing, and purchasing department to ensure Premier is following the latest industry developments. He also will play a significant role in the development of entry-level employees.

“Premier is very excited to have Ryan Mitchell in this new role as director of off-road,” said Bob Barra, executive vice president of sales & marketing at Premier Performance. “We are confident that he will fulfill all expectations of this role and be a great asset for Premier. He brings outstanding industry experience and knowledge, something we as a company strive for. We’re happy to have him join the Premier team.”


Miller has worked for Premier Performance for almost two years as business development manager overseeing sales in the Eastern U.S. He previously worked as the director of national Accounts at King.

As director of truck performance, Miller’s main responsibilities include researching prospective accounts in both the gas and diesel truck performance market, pursuing leads, and establishing new partners and relationships. He will follow the latest industry developments as he collaborates with Premier Performance’s internal teams, sales, marketing, and purchasing departments to promote products and services. He will continue to assist in the development of entry-level employees.

“We are proud to promote one of our internal team members to director of truck performance,” Barra said. “Alan has been a valuable employee at Premier, and we are confident that he will continue to show great success as director of truck performance. His proven work ethic, knowledge, and industry experience make him a great fit for this role.”

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