PPG paint brand’s 2020 Color of the Year is Chinese Porcelain, described as a blend of cobalt and moody ink blue “that imparts calmness and restful sleep while also offering the spirit of hopefulness,” according to the company.
“In a world where sleep is viewed as a luxury and the anxiety of a fast-paced life is all too real, it is only fitting that PPG paint brand’s 2020 Color of the Year, Chinese Porcelain, offers escapism in today’s technologically driven society,” said Dee Schlotter, PPG senior color manager. “The faster technology moves and the more convenience it offers, the more we seek activities, experiences and lifestyles that impart slowness and realness into our lives. The need for simplicity and escapism from technology is, in part, the reason that consumers are craving blues like Chinese Porcelain that bring us closer to natural elements such as the sea and sky -“ creating serenity in any space.”
The color of the year was decided during the recently held PPG Global Color Workshop. This annual event brings together more than 20 PPG global color stylists from the automotive, consumer electronics, aerospace and home paint and stain industries. During several days, the stylists analyze the runway, lifestyles, demographics, geographies, and global and cross-cultural societal inspirations to determine what colors will resonate and represent the PPG global color forecast.
“As we look to 2020, we know that color is the trend,” said Schlotter. “Consumers are tiring of stark grays and are looking to infuse colors that delight the senses. Blue is the easiest possible entry point from the world of neutrals to the world of color, and PPG’s Chinese Porcelain delivers the energy and brightness of cobalt blue-”a trending hue taking the automotive, consumer electronics and fashion industry by storm. It also incorporates a deep, muted navy tone that is popular in residential and hospitality design.”
According to recent data released by Paintzen, a PPG-owned technology platform, blue is the most explored color family by its users, with 34-percent higher engagement than neutrals. Of the blue hues, Chinese Porcelain was the most engaged color on the platform over the past six months.