Power Automedia Founder James Lawrence Returns as CEO

The brand looks to continue growing MustangWeek & its event business...

Power Automedia, announces that founder James Lawrence has resumed his role as CEO and majority shareholder. This heralds a focused drive toward growth, innovation and an enriched community experience, highlighted by the company’s flagship event, MustangWeek, among other new event-driven ventures.

“Working alongside passionate automotive enthusiasts is inspiring,” said Lawrence. “We have an exceptional group here, from our key leaders to our staff. I am especially excited to expand our event footprint, including MustangWeek and further growing the event business. Together, we will continue to create content that resonates with and celebrates the automotive community.”

Power Automedia Founder James Lawrence Returns as CEO | THE SHOP
James Lawrence returns as Power Automedia CEO

Lawrence’s previous tenure was marked by dynamic growth and the establishment of the company as a digital leader in automotive media. Lawrence aims to leverage his vision and experience to propel the company into its next phase of growth, with an emphasis on the automotive enthusiast community.

Over the next year, Power Automedia will broaden its event portfolio, recognizing the power of events to unite the automotive world. Expanding MustangWeek and exploring new event opportunities will be pivotal, with a view to providing immersive and engaging experiences for participants.

Scott Parker and Lloyd Hunt will continue in their roles as chief content officer and chief revenue officer respectively. 

“I’m excited to welcome James back. His experience and leadership, especially in events and technology, is really exciting,” said Hunt. ”We are aligned on the future of automotive content and how they connect with our brands.”

Parker continued: “Power Automedia has some of the top brands in the industry with Dragzine, Ford Muscle, LSX, and EngineLabs, among others. I’m looking forward to working with James to create all kinds of opportunities for enthusiasts to interact with brands to enjoy the vehicles they love.”

Innovation remains a key priority, with Power Automedia championing the development of new digital platforms and content strategies. These initiatives are designed to meet the evolving needs of automotive enthusiasts, entertaining and interactive content across Power Automedia‘s diverse media portfolio.

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