Porsche Introduces Car Customization Game

Porsche Digital has launched a new app-based game, called DesignCar, that allows players to create, compete with and collect visualizations of personally customized vehicles, the company announced.

The game has added new models from a range of brands including exclusive hypercar marque Bugatti to the range available in game.DesignCar players configure photo-realistic 3D vehicles to create individual dream cars, then vote in community-judged design challenges and can earn in-game currency allowing them to create more elaborate designs. The free-to-play app is part of Porsche Digital’s mission to expand the experience of car enthusiasm to new digital audiences, the company said.“For many car enthusiasts, it’s not just about performance, it’s also about design, creativity and community,” says Stephan Baral, Managing Director at Porsche Digital Inc., a subsidiary of German sports car manufacturer Porsche AG. “The wonderful thing about DesignCar is that it allows users to build the garage of their dreams full of their favorite cars regardless of their budget and to share it with the community.”DesignCar offers models from Porsche and a range of other brands in addition to Bugatti, including Audi, Volkswagen, Jaguar, Land Rover, Nissan, INFINITI and Datsun. Other companies such as fractional collectibles investing platform Rally and peer-to-peer car sharing enterprise Turo create branded challenges in the game.DesignCar is currently available in the United States and Canada in the Apple App Store and Google Play Store.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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