Porsche Experience Centre Toronto Opens to the Public
The new facility provides enthusiasts a chance to experience the latest vehicles under the guidance of trained staff & Porsche-certified driving instructors…
On the heels of Porsche Experience Center Atlanta celebrating its 10th anniversary, Porsche Cars Canada Ltd. (PCL) announced that its Porsche Experience Centre (PEC) Toronto officially opened its doors to the public on June 18, 2025. This is the first Porsche Experience Centre in Canada and will be operating year-round from Wednesday to Sunday.
“Unbridled excitement and performance await visitors at the Porsche Experience Centre Toronto,” said Trevor Arthur, president & CEO, Porsche Cars Canada Ltd. “This unique environment proudly showcases our sports cars’ heritage of driving dynamics, design, technology and passion.”
Four Instructor-Led Driving Modules Available for Porsche Enthusiasts
The Porsche Experience Centre Toronto features a 1.2-mile driver development handling circuit, dynamics area, low-friction handling circuit and low-friction drift circle. These four instructor-led driving modules are designed to demonstrate the engineering and capabilities of Porsche models, stated company officials in a press release.
A broad selection of the brand’s latest two- and four-door sports cars is offered, with demo laps starting from $140, while 90-minute experiences begin at $850. Guests will be guided by a Porsche-certified instructor during all in-vehicle experiences.
Experiences at the First Porsche Experience Centre in Canada
The main building level includes the Carrera Café and the Porsche Lifestyle Shop featuring a selection of apparel, accessories, model cars and lifestyle products. The PEC Toronto also has a fitting lounge, where visitors can explore extensive customization options to configure their dream Porsche.
In addition, guests will soon be able to reserve time in a dedicated space with five driving simulators. Behind the wheel of a virtual Porsche, they will be able to race against themselves or someone else on racetracks from around the world. The lower level leads to the driving modules (or circuit), while the upper floor incorporates meeting rooms to accommodate private group events.
Art Sculpture Welcomes Guests
Framing the exterior landscape of the PEC Toronto is LÜMEN, a large-scale public artwork commissioned by Porsche Cars Canada. Designed and fabricated by Toronto-based architect Javid JAH and maker Alex Akbari, in collaboration with calligrapher MEDĒIO, the 23-foot-tall, tilted steel ring comprised of over 800 engineered parts stands as a landmark statement of innovation, passion and artistic excellence, stated the press release.
Complimentary Experience for New Porsche Vehicles Delivered in Canada
Eligible new Porsche vehicles delivered through a Canadian Porsche Centre will receive an invitation for a 90-minute session at the PEC Toronto. Among the features of this complimentary session, each qualifying customer will have the opportunity to experience a model equivalent to their purchased vehicles with a Porsche-certified driving coach. The benefit is valid for deliveries after January 1, 2025, and can be claimed up to two years following the invitation.
Another offer to customers of new Porsche models sold in Canada is the possibility of taking delivery of their new sports car at the PEC Toronto. This added-cost benefit includes a 90-minute drive program, lunch for the invitee with up to three guests, photo and video capture of the delivery, as well as car service within the GTA. Now available on the Porsche Car Configurator, the option is priced at $2,500.
