Porsche Experience Centre Toronto Opening This Spring

Porsche Cars Canada Ltd. (PCL), importer and distributor for the sports car manufacturer from Stuttgart, announced that its Porsche Experience Centre (PEC) Toronto will begin operations in June. Located in Pickering, Ontario, the PEC Toronto will be the 10th of its kind worldwide and the third in North America, including Atlanta, which will be celebrating its 10th anniversary this summer, and Los Angeles.

“The upcoming opening of the Porsche Experience Centre Toronto marks an important milestone for the brand here,” said Trevor Arthur, president & CEO, Porsche Cars Canada Ltd. “We are delighted to be able to share the excitement with our fans by providing them with an ability to experience this exceptional facility, which will be the first for a carmaker in Canada and will create some 65 local jobs.”

Porsche Driving Experience

Porsche Experience Centre Toronto has been created to provide enthusiasts a chance to experience vehicle dynamics and technology first-hand with guidance from trained staff year-round. The 1.2-mile driver development handling circuit incorporates several elements inspired by iconic racetrack sections such as Laguna Seca’s corkscrew, Nürburgring’s Carousel and the Porsche Curves from Le Mans. The handling circuit, dynamics area, low-friction handling circuit and low-friction drift circle are four instructor-led driving modules designed to demonstrate the engineering and capabilities of Porsche models, according to officials in a press release.

A broad selection of the brand’s latest two- to four-door sports cars is proposed, with demo laps starting from $140, while 90-minute experiences partnered with a Porsche instructor begin at $850. Moreover, Porsche Driving Experiences for groups are available and can be customized to the number of participants.

Urban Concept With Design Elements Inspired by & Sourced in Canada

Canadian touches appear on and around the building with Quebec wood lamellas adorning the exterior walls and a Porsche-commissioned local art sculpture erected at the site entrance, noted the press release. Designed with an eye toward sustainability, the main building is equipped with geothermal heating and cooling. Additionally, photovoltaic roof panels will provide renewable energy for approximately 20% of the building’s overall electricity consumption.

The Porsche Experience Centre Toronto is the first of its kind to feature an urban concept with a conscious effort to provide flexible space options. The Carrera Café and the Porsche Lifestyle Shop will be on the main level. In addition, guests can find a lab with five simulators where they can race a virtual Porsche against themselves or someone else on racetracks from around the world. The lower level is the gateway to the driving modules (or circuit), while the upper floor incorporates meeting rooms to accommodate groups.

Complimentary Experience for Eligible New Porsche Vehicles Delivered in Canada

Eligible new Porsche vehicles delivered in Canada will receive an invitation for a 90-minute session at the upcoming Porsche Experience Centre Toronto. Among the features of this complimentary session, each qualifying customer will have the opportunity to experience a model equivalent to their purchased unit with a Porsche-certified driving coach. The benefit is valid for vehicles delivered after January 1, 2025, and can be claimed up to two years following the invitation.

Another offer to customers of new Porsche models sold in Canada will be the possibility of taking delivery of their new sports car at the Porsche Experience Centre Toronto. Officials said this added-cost benefit and its specifics will be made available later this year.