CLASSIC.COM released its 2020 statistics for the classic and collector car auction market. At $104.5m in gross sales, the Porsche 911 was once again the top-selling model, above the Chevrolet Corvette with $75.1m in sales and the Ford Mustang with $40.1m* in sales (*$71m including the Shelby Mustang). For the year, Porsche 911 USD-denominated sales were up 9.8% from $95.2m in 2019.
With respect to model variants, the Carrera 3.2, produced between 1984 and 1989, was the biggest seller this year at $8.1m in gross sales. The 930 Turbo 3.3 saw a decline in total sales, but average prices continued to climb. But clearly, 2020 was the year of the 991 Speedster. A limited production model made for 2019 only, many believe this to be an instant classic.
With respect to Porsche 911 generations, the 991, produced between 2012 to 2019, took the lead with $23.2 million in sales across 159 transactions. While this is partly a result of the enthusiasm for the 991 Speedster, it also underscores the success that online auctions such as Bring A Trailer and PCARMarket are having with newer car sales. That said, the 996 generation saw 334 transactions and the 997 generation had 244, far larger markets in terms of the number of transactions, albeit at lower average selling prices. Keep in mind that production numbers vary greatly across generations.