Plews & Edelmann Celebrates Automotive Communications Award
Its B2B application creates conversations around power steering system sales…
Plews & Edelmann, manufacturer of Total Solution power steering components, is celebrating the Automotive Communications Award it won at the 2023 AAPEX Show for its Elite Sales App.
The award was presented by Women in Auto Care in the B2B category – App for a Mobile Device at last year’s AAPEX Show, held at The Venetian Expo Center in Las Vegas.
“It is an honor to accept this award on behalf of the Plews & Edelmann team.” said Andrew Moe, director of marketing services. “The design and implementation of this tool has been instrumental in our sales over the past year.”
The app is designed to provide the company’s trainers and sales team with content to drive the conversation around power steering hoses, electric steering rack and pinion drive belt replacement kits, power steering seal and rebuilding kits, turbocharger oil lines, Edelmann Elite high-performance power steering hoses, new manufactured power steering rack and pinion assemblies, pumps, gear boxes, power steering coolers, premium universal power steering filters and fluid.
Tony Edwards, Plews & Edelmann VP of sales, added, “our sales team and customer’s sales forces are using the app and product content to present the difference Edelmann Elite brings to the steering marketplace. This tool has made a significant impact on our team’s effectiveness, and we are fortunate to have such quality in-house marketing support to specifically fit our needs.”
The Automotive Communication Awards recognize automotive aftermarket manufacturers and distribution networks for outstanding business-to-consumer and business-to-business advertising, marketing and public relations activities.
