Pirelli Extends Rebelle Rally Sponsorship

After a successful edition last year, Pirelli North America will once again sponsor the Rebelle Rally, the company announced.

As part of the event sponsorship, Pirelli and Rebelle Rally partnered to create a new challenge for select Rally participants. The top three Rebelle teams that compete using Pirelli SCORPION tires in each class will win a donation towards a registered non-profit of their choice, the company said.

The Rebelle Rally started on Oct. 6 near Incline Village, Nevada and finish at Imperial Sand Dunes in California on Oct. 15.

The 2022 edition will see 110 women, divided into 55 teams, competing. The participants come from from 94 cities, 24 states and four countries, ranging in age from 23-74 years old. To date, the Rebelle has hosted women from 284 cities, 50 states/provinces, and ten countries. There are eight manufacturers participating fielding 15 total teams, including Rivian, who will again compete in the Rally with its R1T fitted with Pirelli Scorpion tires, the tire manufacturer said.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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