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Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show

Celebrating its 25th year, the event featured display vehicles alongside hundreds of vendors & the latest automotive gear & accessories…

This past weekend, March 21-22, aftermarket professionals gathered at the Gaylord Texan Resort & Convention Center for the Keystone BIG Show. The annual event, now in its 25th year, brings together suppliers and manufacturers of specialty automotive parts with Keystone Automotive customers looking to learn about new product lines and the latest industry innovations.Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

This year’s show had nearly 300 exhibitors offering everything from suspension systems and mufflers to lighting and rooftop tents. Attendees were guaranteed to get in their steps over the two-day event in order to meet with every vendor on their lists.

Everyone on the show floor appeared to be in high spirits, and most of the vendors we spoke with said they were happy with the turnout and were having a great show. When asked about the uncertainty surrounding the current economy and ever-changing tariff situation, one vendor said it’s been a “rollercoaster ride,” while others were not overly concerned because they currently manufacture their products in the United States or could move their manufacturing to either the U.S. or other countries where they would be unaffected by the tariffs.

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

Among the many highlights were dozens of vehicles on the show floor—mostly trucks and Jeeps—customized with vendors’ wares to show off their gear. Some booths had up to four or five vehicles on display. Here’s a photo gallery of just a few of the trucks we explored, along with a few other vehicles.

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

AWE

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

Black Horse Off Road

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

BuiltRight

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

DECKED

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

DeeZee

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

DuraLiner

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

Havis

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

Hella, built by Jimco Racing

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

Holley, built by Zach Pennock

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

Ironman 4×4

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

Lippert brands Aries, Curt, Ranch Hand, Luverne and UWS

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

Overland Vehicle Systems

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

RealTruck

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

Rhino-Rack

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

Rock Slide Engineering

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

Roush Performance

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

SmartCap

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

Tough Country

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

TrailFX

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

VP Racing, 1966 Chevelle restored and built by Pro Touring Texas

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

WARN Industries

Photo Gallery: Vehicles on Display at the 2025 Keystone BIG Show | THE SHOP

Westin Superwinch

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