PFX Group Unites as One Aftermarket Company at 2025 AAPEX

The newly unified PFX Group (inclusive of Recochem, Prestone and Kost USA) made its first official appearance under its new identity at last month’s 2025 AAPEX Show in Las Vegas. The debut marks a major milestone for the company following its transformation earlier this year, bringing together a portfolio of trusted brands under one global platform.

With iconic brands including Prestone, Adam’s Polishes, HD Expert, Holts, Diggers, POR-15 and more, PFX Group’s presence “underscores its evolution from a legacy fluids manufacturer to a forward-looking mobility partner serving today’s rapidly changing automotive industry based on deep customer and consumer understanding,” company officials sated in a press release.

The company’s AAPEX exhibit highlighted how its global expertise in R&D, consumer preferences, thermal management and packaging design positions it to meet both current and future industry needs.

Prestone Progress

As part of the new identity, Prestone launched its new brand platform, “The Future Runs on Prestone.” The campaign celebrates Prestone’s nearly 100-year heritage while signaling a new chapter by assertively leveraging technology and decades of leadership to support the transition toward high-performance, sustainable mobility for future generations, the release noted.

“Prestone created the coolant category and has set the benchmark for automotive fluid quality, protection and reliability for nearly a century,” said Jason Colwell, CEO, PFX Group. “Driven by consumer insights, our innovations and digital campaign focus on safety, engine protection and sustainability.”

The brand also showcased several new products including OEM by Prestone Premium Original Antifreeze + Coolant, Prestone Leak Detect, Prestone Top-Off Antifreeze + Coolant Pouch, and EVX Thermal Management.