PFC Brakes has announced that Don Orrell has joined PFC Brakes as the company’s new vice president of sales and marketing, reporting to the president and CEO. In his position, Orrell will lead the PFC sales and marketing departments to pursue the growth goals set out in the PFC strategic plan.
“With more than 35 years of sales expertise in the Light and Heavy-Duty Aftermarket, OES and OEM channels, Don will not only be a valuable asset to PFC, but also to our customers. Don has a proven track record of launching new programs, marketing, communications, team development and maintaining strong customer relationships,” the company said in a statement announcing the hiring. “We are very excited that Don has joined the PFC Team and look forward to continuously improving our products, processes and customer experience.”