PerTronix Secures Investment from Private Equity Firm

Dec 2, 2021

PerTronix Performance Brands has secured an investment from Charger Investment Partners, a private equity firm based in El Segundo, California, the company announced.

PerTronix Performance Brands include PerTronix Ignition products, JBA Performance Exhaust, Doug’s Original Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive Fuel Systems and Taylor Cable Products.

“PerTronix Performance Brands is committed to driving growth and has proven success with the acquisition of two industry leading brands, Aeromotive Fuel Systems and Taylor Cable Products, in the past 13 months. Charger’s operational knowledge and investment background brings value to our organization and will support the growth of our brands and the ability to leverage future opportunities,” said, Robyn Hetland, CEO.

“We were not only impressed with the remarkable performance PerTronix Brands has been able to achieve, but also the genuine devotion the team has for the company and the products they produce. These strengths combined with Charger’s ability to provide resources and position PerTronix Brands to grow to the next level and beyond is a winning combination,” said Kimberly Pollack, partner at Charger Investment Partners.