Parella Motorsports Acquires Racing America

Parella Motorsports Holdings and SpeedTour, the owner and operator of grassroots motorsports events in the United States, announced the acquisition of Racing America, a premier digital-first motorsports media platform delivering live streaming, original content, and year-round coverage of amateur and stock-car-adjacent racing, company officials stated in a press release.

The acquisition unites one of the largest live-event portfolios in grassroots motorsports with the industry’s leading digital content and distribution platform—creating the most expansive, fully integrated motorsports media and events network in North America, noted the release. The combined business will operate under the Racing America brand and will be headquartered in Charlotte, North Carolina.

Advancing a Unified Motorsports Platform

Velocity Capital Management—a private equity firm with deep expertise in sports, media and entertainment—acquired Parella Motorsports and SpeedTour in December 2023. Under Velocity’s ownership, the company has grown through strategic acquisitions, including MotorsportsReg.com, a registration and fan-engagement platform, and International GT, a classic-car racing series for late-model Porsche and Ferrari vehicles.

The Racing America acquisition marks the company’s third strategic acquisition under Velocity’s ownership. Velocity’s strategic partner, the Texas Permanent School Fund Corporation, was instrumental in originating the opportunity to acquire Racing America through its long-standing relationship with its ownership group and continues to provide both capital and industry insight to accelerate the company’s growth, officials said.

“This acquisition marks a defining moment in our evolution and the next chapter for grassroots racing in this country,” said Lee Giannone, CEO of the newly formed Racing America. “By combining our national live-events platform with Racing America’s digital capabilities, we’re creating the foundation for the future of motorsports—one that connects fans and competitors year-round, expands global reach, and positions Racing America as the definitive home for grassroots and professional racing alike.”

Delivering a Fully Integrated Fan Experience

With Racing America’s digital production and streaming capabilities layered onto the company’s nationwide live-event footprint—including the Trans Am Series presented by Pirelli, Sportscar Vintage Racing Association, Formula Regional Americas Championship, Formula 4 United States Championship, Ligier Junior Formula Championship, and International GT—the combined organization says that it has become the industry’s largest single source of live racing, original content and behind-the-scenes access.

“This marks a new era for Racing America as we expand from a digital media platform into a fully connected motorsports network,” said Colin Smith, president of Racing America. “With Velocity Capital Management’s support, we will broaden our content and technology offerings, stream more live events and deliver the rich storylines that motorsports fans want to see.”

Accelerating Growth & Expanding Accessibility

“Racing America is uniquely positioned to accelerate fan interest and participation in grassroots and amateur motorsports,” said Erin Edwards, partner at Velocity Capital Management. “Our goal is to make grassroots racing accessible to everyone while providing passionate fans with more ways to engage with the sport they already love.”

As part of the transaction, Jeffrey Wolf, Velocity Operating partner and former media executive at E.W. Scripps and Sony Pictures, will become chairman of the board.

“Transforming the Company from an events business into a broader motorsports entertainment platform is central to our growth strategy,” Wolf said. “Today’s fans expect compelling storytelling, premium production and behind-the-scenes access. With Racing America, we can deliver all of that—and more.”

What’s Next for Racing America

Following the acquisition, the company will transition to operate exclusively under the Racing America brand. The unified platform will feature:

• Nationwide live racing events
• Best-in-class streaming and digital production
• Original and documentary-style content
• A growing direct-to-consumer subscription offering
• Expanded engagement opportunities for fans, partners and series competitors.

Terms of the transaction were not disclosed. Racing America’s 2026 season kicks off at Sebring International Raceway on Feb. 26, 2026.