Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Melissa Parker-Boudreaux Receives SBN Woman of the Year Award

Melissa Parker-Boudreaux, senior sales and marketing manager at ORACLE Lighting, has won the annual She is SEMA Woman of the Year award from the SEMA Businesswomen’s Network (SBN), the company announced. The award was announced at the SBN banquet during the 2023 SEMA Show and recognizes the recipient’s outstanding achievements and contributions in the automotive… Continue reading Melissa Parker-Boudreaux Receives SBN Woman of the Year Award

SEMA Names Winner of Inaugural Best Engineered Vehicle Award

Scorpion EV has been named the inaugural winner of SEMA’s Best Engineered Vehicle Award for its all-electric “Venom” Cobra, the organization announced. Venom has been converted to an all-electric powertrain and is designed to demonstrate how internal combustion engine vehicles can be converted to electric power, SEMA said. The car showcases Scorpion EV’s Venom EV… Continue reading SEMA Names Winner of Inaugural Best Engineered Vehicle Award

Atlas Automotive Equipment Launches Giveaway Marking Sales Milestone

Atlas Automotive Equipment is celebrating $1 billion in sales by launching a giveaway for its customers, the company announced. The giveaway runs through Dec. 31 and is open to customers who spend $2,000 or more on Atlas Automotive Equipment, the company said. Each customer will receive one entry ticket for each qualifying order. The giveaway… Continue reading Atlas Automotive Equipment Launches Giveaway Marking Sales Milestone

RNR Tire Express Announces Winner of Breast Cancer Awareness Campaign

RNR Tire Express (RNR), the franchise retailer for tires and custom wheels, revealed the winner of its annual Breast Cancer Awareness Campaign, the company announced. With the help of RNR franchisees around the country, the team donated a portion of all tire sales during October – Breast Cancer Awareness Month – to foundations advancing the… Continue reading RNR Tire Express Announces Winner of Breast Cancer Awareness Campaign

Wheel Pros Rebrands as Hoonigan

Wheel Pros, parent company of brands including Fuel Off-Road, American Racing, KMC, Morimoto, TeraFlex, Rotiform, Black Rhino, and more, is rebranding to Hoonigan, effective immediately, the company announced. Wheel Pros previously merged with the Hoonigan brand in 2021. According to the announcement, the Wheel Pros brand will remain under the Hoonigan banner as the company’s wholesale… Continue reading Wheel Pros Rebrands as Hoonigan

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SEMA Presents Person, Gen-III & Content Creator of the Year Awards

SEMA has named Ian Lehn of BOOSTane Octane Engineering as the 2023 SEMA Person of the Year, Jon Delgado of Repairify as 2023 SEMA Gen-III Innovator of the Year and Vin Anatra of Hoonigan as the 2023 SEMA Content Creator of the Year, the organization announced. In addition, Roy Brizio of Roy Brizio Street Rods… Continue reading SEMA Presents Person, Gen-III & Content Creator of the Year Awards

Landsail Tires Showcases 2023 VW ID. Buzz Cargo Van at SEMA Show

In its first appearance at the 2023 SEMA Show–and in the U.S.–Landsail Tires debuted its VW ID. Buzz Cargo Van build at the Sentury Tires booth, the company announced. The ID. Buzz is Volkswagen’s brand new all-electric cargo van that is currently only available in European markets, the company said. Featuring Landsail Tires and aftermarket… Continue reading Landsail Tires Showcases 2023 VW ID. Buzz Cargo Van at SEMA Show

Registration Opens for Work Truck Week

The Work Truck Association has released the full Work Truck Week 2024 schedule and opened registration and housing for the annual work truck event, event organizers announced. Scheduled for March 5-8, 2024, at Indiana Convention Center in Indianapolis, Work Truck Week provides commercial vehicle industry professionals with opportunities to see the latest trucks, equipment and… Continue reading Registration Opens for Work Truck Week

Bill Ganahl Wins Goodguys 2023 Trendsetter Award

Bill Ganahl, owner of South City Rod and Custom, has been awarded the Goodguys Rod and Custom Association 2023 Trendsetter Award, the organization announced. The award was presented during the Hot Rod Industry Alliance (HRIA) reception at the 2023 SEMA Show in Las Vegas on Nov. 1. The Goodguys Trendsetter Award is given to rising… Continue reading Bill Ganahl Wins Goodguys 2023 Trendsetter Award

Nick Griot Named CEO of Griot’s Garage

Griot’s Garage has named Nick Griot as its new CEO, the company announced. Nick Griot replaces Richard Griot, who started the company at Monterrey Car Week in 1989. Richard Griot will maintain a reduced role, attending shows, appearing in videos and more, the company said. After six years in commercial real estate, Nick Griot returned… Continue reading Nick Griot Named CEO of Griot’s Garage

SEMA Trims 2023 Battle of the Builders Field to Top 12

SEMA has announced the Top 12 for the 2023 Battle of the Builders at the SEMA Show. Each build category has been narrowed to three builders. The top builder in each category will be one of four finalists competing for the Battle of the Builders crown. See the Top 12 builders below: Hot Rod/Hot Rod… Continue reading SEMA Trims 2023 Battle of the Builders Field to Top 12

Builds of the SEMA Show Overland Experience

SEMA provided a peak at some of the builds in the SEMA Show’s dedicated overlanding exhibit, the Overland Experience. Now a stalwart of the annual trade show, the Overland Experience showcases the latest overlanding rigs, outdoor products and vehicle accessories, emerging trends in the market, and more. From truck bed campers, teardrop trailers, rooftop tents,… Continue reading Builds of the SEMA Show Overland Experience

Speedway Motors Recreates Ed Iskenderian Model T Roadster

Speedway Motors partnered with Isky Racing Cams and Alex Taylor Racing to recreate Ed Iskenderian’s historic Model T roadster in celebration of Isky Racing Cams 75th Anniversary, the company announced. The build debuted at the 2023 SEMA Show and is on display in booth No. 22619. Click here for more information on the orginal roadster… Continue reading Speedway Motors Recreates Ed Iskenderian Model T Roadster