Rebel Bourbon Signs Sponsorship Agreement with RCR

Lux Row Master Distiller John Rempe stands in front of the No. 8 Rebel Bourbon car at Lux Row Distillers in Bardstown, Kentucky.

Kentucky brand will appear on Kyle Busch’s No. 8 Chevrolet in select NASCAR Cup Series events…

U.S. Automotive Brand Loyalty Increases in 2023

(Photo by Milan Csizmadia on Unsplash)

More drivers are sticking with the manufacturers already in their garage…

5-Hour ENERGY Partners With Rahal Letterman Lanigan Racing

5-hour ENERGY joined the team as a full-season associate sponsor of the No. 30 entry for Pietro Fittipaldi for the 2024 NTT INDYCAR SERIES season.

The full-season associate sponsor will support Pietro Fittipaldi in the No. 30…

Hagerty Launches Channel on Samsung TV Plus

Hagerty Media content and livestreams are available to Samsung TV Plus users in the U.S. (Photo courtesy Hagerty Media)

Hundreds of hours of free, premium automotive content now available…

OPTIMA Plans Special EV Camping Area, Trail Runs at KOH

EV and hybrid owners are invited to the second annual OPTIMA Unplugged Powered by Clarios and Presented by DCE event as part of the King of the Hammers off-road festivities.

Will host more than 100 electric & hybrid vehicles for the second annual OPTIMA Unplugged event…

SEMA Opens Call for 2024 Education Program Presenters

The Specialty Equipment Market Association is seeking speakers for the annual SEMA Show and its year-round virtual education program.

Speakers wanted for the 2024 SEMA Show & year-round virtual education offerings…

Turn 14 Distribution Adds Tuff Country EZ-Ride Suspension to Line Card

Lift & leveling products available for off-road dealers…

All-New 2025 INFINITI QX80 to Feature Klipsch Audio System

The all-new 2025 INFINITI QX80 SUV will feature a segment-exclusive Klipsch Reference Premiere Audio System powered by Panasonic Automotive Systems Co. of America.