News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
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Sonic Tools Introduces Sonic Pathway Program
The new program is intended to lower the price barrier many young technicians face...
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Lift Your Truck LLC Acquires Assets From Tuff Country
The brand has been in business since 1989...
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Formula Drift Announces 2025 Schedule & Driver Lineup
The 2025 schedule is similar to the 2024, without the finale at Irwindale Speedway...
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OPTIMA Batteries Hosts Unleashed Showcase at SEMA
The constant action will run in the Bronze Lot of the Las Vegas Convention Center...
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Austin Hatcher Foundation Auctions Factory Five Mk4
The auction on Bring a Trailer ends Nov 10...
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VOXX Electronics Unveils New VIPER & AVITAL Systems at SEMA
The brand will donate $25 from each sale during the event...
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MidwayPlus Releases Digital Business Hub 2.0
The new version introduces B2C functionality to the platform...
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Attitude Performance Vehicles Reveals Flat Fender Jeep Restomod
The General will be on display at SEMA & features a Chevy LS Engine...
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Tjin Edition E-Bikes Headed to 2024 SEMA Show
Neil Tjin rolls out bikes representing three different brands & three unique styles…
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Küat Racks to Unveil DEK Roof Racks at SEMA
The new platform also offers lighting options from Diode Dynamics...
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GEN-Y Hitch Reveals Three New Hires
Thanh Nguyen, Brian Marks, and Oscar Alvarez will join the hitch manufacturer...
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Avery Dennison Names 2024 Wrap Like Royalty Challenge Winners
Winners from around the world received a four-night hotel stay at SEMA...
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LIQUI MOLY to Showcase Products at SEMA & AAPEX
The lubricant manufacturer will host themed booths at both events...
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ECD Announces Plans for Partnership Opportunities
The custom builder hopes to grow brand credibility through luxury collaborations...
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Stinger Audio to Showcase Product Lineup at SEMA
The brand will have various audio & camera products on the show floor...