News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
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Carhartt Partners With Metallica’s All Within My Hands Foundation
The ongoing partnership supports technical education programs in over 30 different fields of study...
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Holley Names Alex Buccilli as Senior Vice President of Operations & Supply Chain
Bucilli brings over 20 years of operations, marketing & sales experience to his new role...
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Pagani To Continue Internal Combustion Engine Designs
The brand's founder pointed to the ever-changing electric expectations causing financial trains for the small manufacturer...
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Dodge Direct Connection Celebrates 50 Years With Unique NHRA Liveries
Tony Stewart & Matt Hagan will represent the brand at Lucas Oil Indianapolis Raceway Park at the NHRA U.S. Nationals...
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Lubrication Specialties Hires Katherine Simmons as Digital Marketing Manager
Simmons brings multiple years of marketing management experience to her new role...
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HPX Announces Leadership Council
The council will provide automotive aftermarket expertise in developing the 2025 event & beyond...
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FOX Factory Releases 2023 Sustainability Report
The report highlights the brand's focus on driving innovation while meeting environmental sustainablitity goals...
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King of the Hammers Opens 2025 Ticket Sales
The first 5,000 tickets are discounted to $50...
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Consumers Taking Better Care of Their Vehicles
Rising new vehicle prices push consumers to keep vehicles on the road for longer...
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Bridgestone Potenza Named as Tire Partner for the Lamborghini Temerario
Bridgestone has developed a full line of tires for the new model...
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SEMA Co-Founder Alex Xydias Passes Away
Xydias founded So-Cal Speed Shop & helped found SEMA through his work at Hot Rod Industry News...
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Piston Foundation Partners With Hearst Autos
The partnership will help elevate Piston Foundation's reach & highlight charitable efforts from Hearst...
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Bring a Trailer Auctions Custom Aluminum-Bodied Corvette
The hand-fabricated body was first built in the early 1960s...
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Pennzoil Sponsors Rebelle Rally & Rebelle U
Rebelle U will provide participants the chance to learn navigation techniques, driving skills & vehicle recovery...
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Autonomous Driving Market Forecasted to Reach $7 Billion by 2035
The market sees a growing demand for Level 2+ & Level 3 self-driving technologies...