News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
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Mayhem Off Road Wheels Launches Redesigned Product Website
The new site aims to make finding the right aftermarket wheels easier, more intuitive & more engaging for users…
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Carroll Shelby Foundation Unveils Limited Edition GT40 Poster
Artwork celebrates the 35th anniversary of the foundation, which provides scholarships & helps children in need…
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Toyota Grand Highlander SUV Adds Upfitted Woodland Edition for 2027
The special edition features details like standard all-terrain tires, increased ground clearance & a removable cooler…
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Eddie Pettus’ Chevelle Wins 2026 SEMA Battle of the Builders Top Honors
Also, Steven Iacona’s custom Harley-Davidson Knucklehead earns first place in new motorcycle builder competition…
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Motorsports Hall of Fame of America Launches Joseph Freeman Collection
The collection offers access to more than 1 million motorsports photos, along with artifacts, memorabilia, rare books & programs…
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Mercedes-Benz Named Official Auto Partner of Florida’s P1 Motor Club
The agreement establishes an ongoing Mercedes-Benz & AMG vehicle presence across P1’s 650-acre private motorsports community…
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Audi & Universal Display Celebrate 10 Years of OLED Tech Partnership
Since its introduction in the Audi TT RS in 2016, OLED technology has evolved from a breakthrough innovation into a…
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Montegrappa Marks 60 Years of the Lamborghini Miura With Special Pen
The writing instrument you didn’t know you needed captures the Miura’s bold spirit & unique design…
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2026 SEMA Battle of the Builders Top 4 Builders Announced
Winners in Hot Rod, Sport Compact, Off-Road & Young Guns compete for the top honor in the SEMA Show’s premier…
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Crush Customs Wins SEMA PRO Cup Challenge With Kia K5 Accessory Package
Award honors a marketable, profitable & consumer-focused vehicle accessory package…
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2027 Ram Chassis Cab Pickup Now More Upfitter-Friendly
Available in Hemi- & Cummins-powered models, the new work trucks offer plenty of payload & towing versatility…
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WD-40 Brand & Duluth Trading Create Special Clothing & Accessories Line
Two heritage brands known for hardworking products & practical problem-solving present the ultimate fix-it collection…
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FOX Factory Names Troy Henige Chief Technology Officer
The suspension maker creates a new executive role to unify engineering & accelerate product development across its businesses…
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Mercedes-Benz, NVIDIA Expand Partnership To Advance Automated Driving
Automaker & chipmaker deepen their collaboration on AI-driven assistance systems & future Level 4 automated driving technology…
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SEMA Names 2026 Battle of the Builders Top 12 Across Four Categories
The 12 finalists will now judge one another’s work to narrow the field to the Top 4 ahead of the…