News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
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Goodguys Releases 2024 Event Schedule
Goodguys Rod and Custom Association has released its 2024 Season schedule, which will feature 15 events held across the country,…
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Manufacturer Sales Rep Firms Announce New Partnership
Considine Sales and Marketing has entered into a new partnership with Evan Mecham and Associates, the manufacturer sales representative firms…
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IMSA Announces 2023 Esports Global Championship
The International Motor Sports Association (IMSA) is collaborating with iRacing, the Virtual Competition Organisation (VCO) and Michelin to host a…
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THE SHOP Contributor to Host Digital Marketing Seminar at SEMA Show
THE SHOP magazine contributor Barry Alt, a digital marketer specializing in restoration, performance, race and restyling shops, will be hosting…
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SEMA Best Engineered Vehicle Award Entries Close Oct. 25
Entries for SEMA’s Best Engineered Vehicle of the Year award will close on Oct. 25, the organization announced. The award…
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Tint World Partners With PowerBass
Tint World Automotive Styling Centers has entered into a new partnership with PowerBass audio solutions, the companies announced. “Our mission…
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UAW Expands Strike to Kentucky Ford Truck Plant
The United Auto Workers (UAW) union has expanded its strike to include Ford’s Kentucky truck plant, according to Reuters. According…
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SEMA Previews 2023 SEMA Show
SEMA has offered a preview of some of the events, features and experiences planned for the upcoming 2023 SEMA Show.…
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Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show
Steer Smarts will reveal a Jeep Wrangler 4xe built in collaboration with Jeep and Mopar at the 2023 SEMA Show,…
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Yokohama Tire Renews Porsche Sprint Challenge Title Sponsorship
Yokohama Tire has renewed its partnership with the United States Auto Club (USAC) as the official tire partner and presenting…
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Red Line Oil to Back Krista Baldwin Racing’s Top Fuel Program
Red Line Oil has signed on to partner with Krista Baldwin Racing (KBR) and the owner-driver’s NHRA Top Fuel program,…
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VP Racing Extends Partnership With World Racing Group
VP Racing has agreed to a multi-year extension of its title of Official Fuel for the World Racing Group, organizer…
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Jeep Releases Short Film Celebrating Rebelle Rally
Watch Jeep’s new short film, Rebelle With a Cause: Empowering the Future, celebrating the Rebelle Rally. The mini documentary highlights…
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ORACLE Lighting Previews SEMA Show Build
ORACLE Lighting will unveil its newest off-road lighting solutions and the company’s EMP-proof Stewart & Stevenson M1979 LMTV global expedition…
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2023 Battle of the Builders Application Deadline Nears
The 2023 SEMA Show Battle of the Builders will no longer accept entries after its Friday, Oct. 13 deadline, show…