Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Road to Indy Rebrands

Andersen Promotions has unveiled new branding for the opening steps of the Road to Indy, the company announced. Moving forward, the collective branding for the driver development program will be known as the USF Pro Championships. USF Juniors Presented by Cooper Tires – formerly a pre-step on the Road to Indy – will now become… Continue reading Road to Indy Rebrands

PRO Council Reveals SEMA Show Event Schedule

The SEMA Professional Restylers Organization (PRO) has revealed its event schedule for the 2022 SEMA Show, the council announced. In addition to hosting the PRO Cup Challenge, an annual package-design competition among restylers, the council is sponsoring multiple seminars, including a panel discussion featuring PRO Cup Challenge participants. The PRO Cup Challenge Panel is scheduled… Continue reading PRO Council Reveals SEMA Show Event Schedule

Avery Dennison Announces SEMA Show Demonstration Schedule

Avery Dennison will showcase its new product lines and host a full slate of product demonstrations at the 2022 SEMA Show, the company announced. In addition to exhibiting its lineup of wrapping films, paint protection films and window films in booth #52119, the company will have a team of company experts on hand to answer… Continue reading Avery Dennison Announces SEMA Show Demonstration Schedule

NGK Spark Plugs Appoints New Director of Aftermarket

NGK Spark Plugs has appointed Kirt Denman as its new director of aftermarket, the company announced. With 35 years of experience in the aftermarket, Denman will serve as a leadership team member and be responsible for developing a strategy to achieve established company goals, the oversight and shared strategy of all sales and marketing programs,… Continue reading NGK Spark Plugs Appoints New Director of Aftermarket

SPEEDVISION to Return as Streaming Channel

The SPEEDVISION television network is returning as a free ad-supported television streaming (FAST) network, the company announced. The returning platform will be helmed by Robert Scanlon, a co-founder of the original network in 1995. SPEEDVISION will debut with more than 500 hours of content as a free ad-supported television (FAST) network with a lineup that… Continue reading SPEEDVISION to Return as Streaming Channel

Borla Exhaust Partners with AudioControl to Create EV Exhaust Sound System

Borla Exhaust has formed a new partnership with AudioControl, a provider of aftermarket audio solutions, to create the Borla Active Performance Sound System for electric vehicles, the companies announced. David Borla, VP of marketing and sales at Borla, aimed to bring the sensory excitement of driving to EV drivers, the company said. With its many… Continue reading Borla Exhaust Partners with AudioControl to Create EV Exhaust Sound System

Q&A with Chattanooga Motorcar Festival Founder

Ahead of the 2022 Chattanooga Motorcar Festival, scheduled for Oct. 14-16, event organizers released an interview with Byron DeFoor, a Chattanooga developer and racer who founded the festival. Individual events scheduled for the multi-day festival include a rally through the Tennessee countryside, a Concours d’Elegance, Mecum Auctions, and historic and vintage auto races at the… Continue reading Q&A with Chattanooga Motorcar Festival Founder

THE SHOP Contributor to Host Digital Marketing Seminars at SEMA Show

THE SHOP contributor Barry Alt, a digital marketing expert serving the automotive aftermarket, is hosting two educational seminars during the SEMA Show, his firm, Motorhead Digital, announced. Both on the SEMA Show Education schedule for Nov. 3, the two seminars will examine ways aftermarket restoration, performance, race and restyling shops can drive business through content,… Continue reading THE SHOP Contributor to Host Digital Marketing Seminars at SEMA Show

Kevin Hart’s Muscle Car Crew Joins 2022 SEMA Show

Kevin Hart’s Muscle Car Crew will give the keynote address on the 2022 SEMA Show’s opening day, show organizers announced. During the on-stage discussion, the comedian and cast of the show will expand on stories from their inaugural television series and what it’s been like to immerse themselves into the car culture, the organization said.… Continue reading Kevin Hart’s Muscle Car Crew Joins 2022 SEMA Show

SEMA Names Finalists for Manufacturer, Channel Partner of the Year Awards

SEMA has named the finalist for its Manufacturer of the Year and Channel Partner of the Year awards, the organization announced. This year’s finalists are: SEMA Manufacturer of the Year Baja Designs Diode Dynamics Max Trac Suspension SEMA Channel Partner of the Year English Racing Torqued Distribution Turn 14 Distribution The SEMA Manufacturer of Year award… Continue reading SEMA Names Finalists for Manufacturer, Channel Partner of the Year Awards

HEXIS Seeking Entrants for Wrap Photo Contest

HEXIS is hosting its Worldwide Photo Contest through October, the vinyl film manufacturer announced. This year, the photo contest will run for one month, from Oct. 1 to Oct. 31 and ny project where HEXIS self-adhesive vinyl films are used can be entered, the company announced. With 7 categories, every participant is invited to submit… Continue reading HEXIS Seeking Entrants for Wrap Photo Contest

MAP Services Adds New Brands to Client Portfolio

MAP Services has added 7 new clients and 8 different brands in the automotive aftermarket and power sports markets to its client portfolio, the company announced. “Our business model of a Do-It-For-Me service is unique in our industry. We feel a service provider should do exactly that, provide a service and not create more work… Continue reading MAP Services Adds New Brands to Client Portfolio

Rail Union Rejects Deal, Renewing Strike Possibility

The third largest rail union, the Brotherhood of Maintenance of Way Employes Division, rejected its deal with freight railroads, renewing the possibility of a strike that could cripple the economy, according to CBS News. According to the report, both sides will return to the bargaining table in an attempt to renegotiate the contract that four… Continue reading Rail Union Rejects Deal, Renewing Strike Possibility