News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
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‘She Shed Collective’ to Celebrate Women in Trades at SEMA Show
Supported by Girl Gang Garage, the Jessi Combs Foundation and Real Deal Revolution, the She Shed will host hands-on workshops,…
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Factory Five SEMA Show Booth to Host Austin Hatcher Foundation Mk4 Roadster
The Austin Hatcher Foundation for Pediatric Cancer is attending the 2023 SEMA Show as an official SEMA Cares Charity and…
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OPTIMA Unleashed Returns to SEMA Show
OPTIMA Batteries is returning to the 2023 SEMA Show for the third consecutive year with OPTIMA Unleashed, a week-long activation…
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Edelbrock Group Partners With MidwayPlus on B2B Storefront
Edelbrock Group has contracted MidwayPlus to handle its online business-to-business transactions, the company announced. The newonline platform will allow Edelbrock…
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Tint World Opens New Washington Location
Tint World Automotive Styling Centers is continuing its expansion in Washington with a new Tacoma location, the company announced. Tint…
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Ford Provides New Details on Mustang Challenge
The winner of the one-make series will receive a scholarship to help fund a Mustang GT3 or GT4 effort the…
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Petersen Museum Cruise-In to Recognize Matchbox Anniversary
The cruise-in, a celebration of the toy car brand’s 70th anniversary, will feature a panel with Matchbox designers Bryan Benedict…
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Holley to Highlight New Market Segment Strategy at SEMA Show
Holley is returning to the SEMA Show with a new approach focused on highlighting its new multiple aftermarket segment strategy,…
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The Wheel Group Plans Expanded SEMA Show Presence
The Wheel Group (TWG), a manufacturer and distributor of automotive wheels, tires and vehicle accessories, is expanding its presence and…
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Ant Anstead, Tanner Foust to Headline SEMA Show Kickoff Breakfast
English TV presenter Ant Anstead and American professional racer Tanner Foust will appear at the annual SEMA Show Kickoff Breakfast…
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Centerforce Clutches Names Bryan Wilson President & CEO
Centerforce Clutches has named Bryan Wilson as its new president and CEO, the company announced. In his new role, Wilson…
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Kahn Media Wins Award for Ringbrothers Marketing Campaign
Kahn Media, a marketing agency specializing in the automotive, outdoor and luxury markets, has received a 2023 Public Relations &…
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Ironman 4×4 Plans SEMA Show Debut
The company will have three new adventure vehicles on display for its first-ever visit to the annual aftermarket trade show…
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RealTruck to Reveal Steve McQueen-Inspired F-150 Build at SEMA Show
RealTruck has revealed new details regarding its participation in the 2023 SEMA Show and SEMA Fest in Las Vegas, Nevada.…
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Full Race Partners With MidwayPlus on Dealer Storefront
Full Race, a performance and racing products distributor and manufacturer, has partnered with MidwayPlus to utilize its MidwayPlus SaaS platform,…